5 Year Events Strategy
Client — Whangārei District Council
2018 – 2019
Collaborators — Mark Henley, Tim Walker, Clem Devine, Craig Wilson
Whangārei
Developing and delivering a 5 year events strategy through an extensive co-design process, working with a variety of stakeholders.
What happens next in Whangārei’s public venues?
Fresh Concept spearheaded a collaborative effort to deliver a 5 year events strategy for Whangārei District Council. A comprehensive process brought together industry experts in co-design workshops with the local events community. A place- and people-led approach informed the delivered strategy, allowing for a 5 year plan that enlivened and activated Whangārei across events big and small, including the launch of the Hundertwasser Centre, cruise ship arrivals, and the Women's Rugby World Cup in 2021.
Services
Place positioning / Co-design workshops / Stakeholder engagement / Strategic planning
