Smales Farm
Client — Smales Farm Management
2012 — present
Takapuna, Tāmaki Makaurau
Placemaking
A public business space that dares to deliver a smarter way of working together.
Smales Farm is reimagining, rethinking and reinventing the traditional work environment for the next generation of businesses.
Fresh Concept has been working alongside the Smales Farm team since their process began, delivering activation, events, strategy, placemaking, and food and beverage consultancy as the spaces and attitudes of the area changed.
Services
Place strategy consultant / Experience programming / Delivery / Social media, content, & community management
The Goodside – Social Media Strategy
A new dining concept for Auckland.
With the ongoing, daring development of Smales Farm comes bold new concepts, and exciting challenges. After several years of close collaboration with Smales Farm across all fields, we were thrilled to have the opportunity to bring together a social media strategy for the Goodside, one of Auckland's premier multi-venue dining destinations. We established a people-focused strategy, guidelines, and initial management for The Goodside across social media.
In collaboration with Shea O'Neil
